Author Archives: SanjayShetty

Evolution of Corporate Social Media Adoption

Posted on April 18, 2012 by SanjayShetty

I’ve tried to capture how corporate adoption of Social Media evolves with each stage adding to the other.   Stage 0 – Enter the Experimenter, the geek, the lone ranger evangelist who either begins with a blog, or encourages setup … Continue reading →

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Microsoft busts the social media engagement myth

Posted on March 16, 2012 by SanjayShetty

Almost everyone in today’s social media landscape talks about “Engagement” being the Holy Grail. But is it really? Here’s some data based on activities which Microsoft does to leverage it’s brand advocates. This post is based on a report I … Continue reading →

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Evolution of Social Business Intelligence: Human Business Intelligence

Posted on March 5, 2012 by SanjayShetty

Social Media provides a fantastic opportunity for enterprises to gather enormous amount of business intelligence, whether it’s about their customers likes and dislikes, or whether it’s competitive intelligence. My earlier post and video covered quite a bit of ground. However, … Continue reading →

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Interesting Readings–Community, Social Media – 26th Feb 2012

Posted on February 26, 2012 by SanjayShetty

  LinkedIn and the restaurant business – http://www.openforum.com/articles/using-linkedin-to-get-more-business-customers?utm_source=twitterfeed&utm_medium=twitter http://www.thesaleslion.com/blog-comments-not-business-model-validation/ – http://mashable.com/2010/06/02/small-business-social-media-success-stories/ – Small Business Social media success http://www.onespoonatatime.com/how-bloggers-content-marketers-unlimited-video-ideas 2535 Words on How to Turn sCRAPed Content into Link Building Goldmine – http://myseocommunity.com/blog/myseocommunity/scraped-content-link-building/ http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/ – 5 essential spreadsheets for social media … Continue reading →

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17 Ways to Discover Your Brand Advocates

Posted on February 22, 2012 by SanjayShetty

Having a brand advocate strategy is invaluable. But finding brand advocates can be tricky and there’s a lack of resources out there to teach you how to reach out to your advocates, so I’ve created my own list of 17 ideas. Continue reading →

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